Creative Fusion

In conversation with Production Designer Luke Freeborn

In this session Samantha Speirs, Production Arts agent at UTA, talks to Production Designer Luke Freeborn, who is currently at Shinfield shooting Sonic the Hedgehog 4, will talk about his career, his creative process and his visions for the future of design across the creative industries.

A man in a dark coat floats mid-air as bright green energy bolts arc around a futuristic interior.

Wrap drinks sponsored by Cineco and Greens Team

Join Cineco and the Greens Team as we close the day and bring everyone together on The Street. Connect with fellow designers, makers, suppliers,…

David Bowie: You’re Not Alone

Join us for David Bowie: You’re Not Alone, an exclusive screening at Lightroom, running on a continuous loop from 8.30am – 10am. Coffee and croissants too!

David Bowie Graphic

Objects of influence: props, brands and storytelling

This session explores how props and products influence storytelling across film, television, theatre and immersive experiences.

Ideas with a home: the Elstree Immersive Incubator, turn your pdf into reality

In this open conversation, Adam Morley will introduce the concept behind the Elstree Immersive Incubator and explore how designers, storytellers and creative technologists can collaborate with studios, students and production infrastructure to turn ideas into real projects.

The heart of making: exploring the Set & Scene exhibition

The Set & Scene Exhibition is the vibrant, beating heart of the event, offering a dynamic and interactive experience for all attendees. This curated…

Tomorrow’s experience: the evolution of spatial storytelling

This forward-looking panel brings together designers working across immersive exhibitions, live entertainment, and venue environments to explore how the next generation of experiences is being shaped. How does the design process change when the audience is free-roaming rather than seated? What happens when projection, architecture and physical set all combine to create a single environment? And how do designers balance spectacle, storytelling and technology when the space itself becomes part of the narrative?

Designing for the nervous system: neuroaesthetics in practice

This session explores how neuroscience and neuro aesthetics are shaping immersive experiences and design.

Beyond the screen: From watching to belonging

Major franchises and household names are actively moving into the physical world, using live events, touring theatre, and immersive brand activations to connect with their fans. We will explore how stories shift from film and television into spaces you can actually step inside and explore.

Crowd at a concert raising hands while colorful stage lights glow in blue and pink colors.

From sketch to structure: the art and craft of scenic construction.

This session puts the spotlight on the construction skills that bring set designs to life. You will hear directly from leading construction and scenic build teams as they share practical lessons from standout projects in film, theatre, and live events.

Image of a grand temple like set