From the watch on a character’s wrist to the products that appear on a kitchen counter, objects within a story world are rarely accidental. Designers and set decorators use them to communicate character, status and period, but they can also shape audience perception of real brands.

This session explores how props and products influence storytelling across film, television, theatre and immersive experiences. Bringing together voices from the art department, live experience design and the brand side, the discussion examines how creators integrate real-world objects into fictional environments without breaking the narrative spell. The panel will explore how thoughtful placement can deepen authenticity, influence audience behaviour and extend story worlds beyond the screen.