Adam Morley is Managing Director of the Elstree Immersive Experience and a creative industries sector lead working across film, television and emerging media.

Based in Hertfordshire, home to some of the world’s largest film studios including Warner Bros., Sky Studios and BBC Elstree, Adam works at the intersection of industry, education, financing and technology to develop new production models and creative ecosystems.

His work focuses on immersive storytelling, digital production and talent development through partnerships with studios, universities and public sector organisations.

Adam is currently leading the development of the Elstree Immersive Experience, a new destination for immersive film, television and creative technology.