Man wearing glasses in a red-tinted room, looking downward toward the left side of the frame.

Adam Smith

Company: TOMORA
Visual Creative Director

Adam Smith
Adam Smith is an award-winning director with over 30 years working across feature film, television, documentary, music video, and live visual performance—pioneering the intersection of music and moving image.
Smith has collaborated with The Chemical Brothers since their first gig in 1994, creating the surreal visuals that define their legendary live shows. The Guardian dubbed it “an all-round aesthetic explosion”; he’s known as “the third Chemical Brother.” His 2012 concert film Don’t Think won Best Live Film at the Music Video Awards. In 2024, his visuals appeared at the Vegas Sphere, Royal Albert Hall, and the V&A. He is currently Visual Creative Director for TOMORA, overseeing videos, artwork, and live visuals.
In development solo show and film — part performance, part keynote — The Chemical Years debuted at Edinburgh Festival in 2025 and traces Smith’s journey from squat raves to sold-out arenas, woven around iconic visuals made for The Chemical Brothers.
Smith’s directing credits range from The Streets Blinded by the Lights music video, the first series of Channel 4’s groundbreaking drama Skins, BBC Dickensian period drama, Little Dorrit (Emmy award winning), the introduction of Matt Smith as Dr Who to feature film Trespass Against Us starring Micheal Fassbender & Brendan Gleeson.
Smith began making visuals for raves as a teenager with his collective Vegetable Vision. Three decades on, his work remains technologically ambitious, emotionally resonant, and unmistakably human.