Erin is an entertainment marketing and partnerships leader with more than a decades experience across film, television, digital creators, live events and sport. Erin began her career working in art departments on film and television productions, gaining an early understanding of production design and the craft of world-building. That production background now informs her approach to commercial partnerships, working across entertainment, brand and creative teams to build collaborations that authentically connect audiences with brands through the entertainment and cultural IP they care about most.