As Co-Founder and CEO of CAMA, I lead our mission to bring the circular economy to the creative industries. We achieve this by combining secure, sustainable storage with our bespoke asset management platform, designed specifically for film and TV productions. The industry has a growing need to reuse, repurpose, and recycle sets, props, costumes, and office furniture. By responding to this demand, we are at the forefront of sustainable innovation. A proud milestone in this journey has been the development and successful launch of AssetFlow, our sophisticated collaboration software that makes tracking and managing assets simple, secure, and highly efficient.